Business decision makers in the field of communications
need to have a sound understanding of the market. They need to
understand the market trends so that products and services can
be best positioned, and the market structure to appreciate opportunities
and competitive threats.
Many forms of market analysis can be brought to bear on these
issues. Market Forecasting, Scenario Analysis, Portfolio Planning
and SWOT Analysis all have a place in developing the optimum strategy.
Quotient is familiar with market appraisal and positioning methods;
we understand the wireless market sectors and we have extensive
contacts in the communications industry. Using a combination of
survey techniques, interviews and analysis of secondary data sources
we build a realistic and insightful picture of future market development.
Our combined skills in technical and economic analysis ensure
that robust strategic decisions are made, based on a sound understanding
of underlying market drivers.
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